5 tips for building your blog’s readership…
▴ This seems like it should be obvious, write about what you love! It’s easy to think “well, so and so writes about this and people seem
to respond well to it so I’m going to write about that too” but that’s
not how it works. Blog about things you’re passionate about, things you love, things that excite you.
Maybe it’s just me, but I love people that are passionate. I might not personally care about running, or knitting but if one of my favorite bloggers was sharing a post about one of those subjects I would most likely read it because if you’re excited, I’m excited. Don’t worry that your interests are weird, there is someone interested in reading about any topic you could possible think of, so share whats important to you.
▴ Simply publishing a post and thinking somehow everyone is going to find it just isn’t realistic. You have to get your name out there. There are thousands and thousands of active blogs out there and sadly, a lot of amazing ones go completely unnoticed.
Share a link to your post on facebook, have a link to your blog in your email signature, post a related photo on instagram with a call to action for people to visit, look into purchasing ad space on blogs with similar content, etc!
▴ Be active on social media. This is a big part of getting yourself out there. Don’t get me wrong I am 100% not saying you have to be on every site out there. I personally think it’s best to have one or two strong social media accounts rather than be on every single one but not be very active.
Simply having an account on a site with links to your blog doesn’t mean the traffic will just start to flow. I think a lot of directing traffic from social media to a website is how it’s presented. If you’re posting a link on twitter that just says “go read my blog” most people will look directly over it. The best way to figure out how to get other people to click your links is to think about what types of links you click on and how they’re presented. I’m a visual person so I’m most likely to follow links from instagram, and posts on twitter that include photos. A tweet with just a link and a description most likely won’t lure me in so I try to steer clear of posting those myself.
▴ Be authentic in your interactions. I know I’ve read way too many times that one really great way to direct traffic to your blog is to comment on other people’s blogs and social media accounts. I hate that idea. Reaching out, and connecting with other people online is so very important BUT it has to be authentic. Often I get comments on posts that read something like this “cool. check out my blog. www.spammyspam.com” I am one thousand times more likely to search out someone’s blog or social media accounts after they leave a thoughtful comment as opposed to clicking on a link when people leave a comment just to spread their name even though that’s much easier.
Build connections, and bond with people who have similar interests, don’t just use them to get your name out.
▴ Stick around. Think of your blog as a plant. Depending on the plant you may water it weekly or even daily but you can just leave it and expect it to still grow. Your blog needs cared for. While I don’t think that everyone should post every single day, unless of course you want to, you have to have at least some schedule. Abandoning your blog for weeks at a time and expecting it to still grow isn’t really realistic.
The internet is full of amazing content. If you’re not giving your readers something on at least a semi-regular basis, they will go somewhere else. Figure out what posting schedule works for your and stick to it!
Like I said, blogging isn’t for everyone. It isn’t a get rich quick scheme and having a huge number of followers doesn’t solve everything. It takes lots of time, patience, hard work, and passion to build a blog. Those are just five of my top tips, they might seem a bit obvious but they’re definitely key. Be sure to reach out if you have any questions about blogging or blog related things you’d like to see a post about.