Can I tell you guys a secret? I love doing as much grocery shopping as I can at Target because it gives me an excuse to talk myself into purchasing a few other odds and ends while I’m there. Oh yeah, I totally did need new pens. Some new undies? Well, sure! Cant forget the most dangerous aisles of all… cosmetics! Sometimes I make it a point to not even go down those aisles because it’s so hard for me to resist picking out something I want. There’s a light at the end of that wallet draining tunnel though – Essence cosmetics!
Essence is an up and coming brand that launched in Germany in 2001. Essence is known for high quality, on-trend, products that are available at super affordable prices. They believe beauty is about being yourself and having fun doing it. That’s something I can get behind 100%! They first came to the U.S. in 2007. Now they’re available at over 500 select Target locations nationwide and guess who was lucky enough to have a local Target start carrying their products? ME!
Obviously I’m a colorful person (who is wearing mostly black and grey in this post, whoops!) that loves to experiment with my look but I’m a little more timid with my make up. I only started really getting into it these last few years, and still feel like I have a lot to learn. I want to be really great at make up, like YouTube beauty guru good, but that obviously takes practice. Something that always kind of scared me away and made it more difficult for me practice is the price of make up. I don’t want to spend lots of money on something I’m not sure of. Essence changes everything though. $1.99 nail polish? $3.99 gel eyeliner? $4.99 mascara? $2.99 lipstick? YES, PLEASE. Those prices make it super easy to be guilt free about experimenting with things. For under $35, I got everything pictured below. Score!
Have you guys tried Essence yet? What are some of your favorite products from them? I’m seriously so excited to experiment more. Aside from more lipsticks and nail polishes, I think my next purchase will be this volumizing eyelash powder!